For this project, I had the joy of working with a young entrepreneurial family launching a lemonade stand for their daughter, Avery. Their goal was to create a playful, memorable logo that felt professional enough for signage, yet fun and youthful to reflect Avery’s bright personality and the homemade charm of her stand.

Client Goals:
The family wanted a logo that could be used on cups, flyers, and a small website. They envisioned something sunny, simple, and colorful that would capture kids' attention and give Avery a real sense of ownership over her business.

Challenges & Solutions:
One challenge was balancing the look—keeping it child-friendly without being too cartoonish. I started with a hand-drawn lemon icon paired with a cheerful, rounded font. To tie it all together, I created a warm color palette of yellows and pastels with just enough contrast for visibility on signs and labels. I also provided mockups showing how the logo would look on stickers and banners to help the family visualize it in action